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Explaining Consumer Choice

Explaining Consumer Choice

G. Foxall

66,38 €
IVA incluido
Disponible
Editorial:
Springer Nature B.V.
Año de edición:
2007
Materia
Ventas y marketing
ISBN:
9781349547111
66,38 €
IVA incluido
Disponible

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Sobre IBD

This book is the most up-to-date account of research based on the Behavioural Perspective Model of consumer choice. Foxall’s contribution is explored in relation to marketing management, the adoption of innovations and further research in consumer behaviour. It is a major contribution to consumer research and marketing theory.

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Otros libros del autor

  • Explaining Consumer Choice
    G. Foxall
    What We Have To Explain Coming to Terms with Intentionality Consumer Choice Inside Out Consumer Choice in Process Implications for Marketing Management and Public Policy ...
  • Understanding Consumer Choice
    G. Foxall
    Understanding Consumer Choice shows how attempts to relate consumers’ attitudes and actions have implicitly incorporated measures of the very variables at the heart of a situational theory of consumer choice. These are the buyer’s consumption history and the physical and social setting in which consumer behaviour occurs. The book explores the capacity of the resulting model to ...
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  • Understanding Consumer Choice
    G. Foxall
    Understanding Consumer Choice shows how attempts to relate consumers’ attitudes and actions have implicitly incorporated measures of the very variables at the heart of a situational theory of consumer choice. These are the buyer’s consumption history and the physical and social setting in which consumer behaviour occurs. The book explores the capacity of the resulting model to ...
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  • Marketing Psychology
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    Marketing Psychology portrays the behaviour of consumers as influenced by its environmental consequences and extends this analysis to marketing management by proposing a novel understanding of the marketing firm. The book undertakes a behaviour analysis of consumer choice, based on a critical extension of radical behaviourism to the interpretation of human economic behaviour. T...
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