LIBROS DEL AUTOR: g foxall

4 resultados para LIBROS DEL AUTOR: g foxall

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  • Explaining Consumer Choice
    G. Foxall
    This book is the most up-to-date account of research based on the Behavioural Perspective Model of consumer choice. Foxall’s contribution is explored in relation to marketing management, the adoption of innovations and further research in consumer behaviour. It is a major contribution to consumer research and marketing theory. ...
    Disponible

    66,38 €

  • Understanding Consumer Choice
    G. Foxall
    Understanding Consumer Choice shows how attempts to relate consumers’ attitudes and actions have implicitly incorporated measures of the very variables at the heart of a situational theory of consumer choice. These are the buyer’s consumption history and the physical and social setting in which consumer behaviour occurs. The book explores the capacity of the resulting model to ...
    Disponible

    134,16 €

  • Understanding Consumer Choice
    G. Foxall
    Understanding Consumer Choice shows how attempts to relate consumers’ attitudes and actions have implicitly incorporated measures of the very variables at the heart of a situational theory of consumer choice. These are the buyer’s consumption history and the physical and social setting in which consumer behaviour occurs. The book explores the capacity of the resulting model to ...
    Disponible

    47,89 €

  • Marketing Psychology
    G. Foxall
    Marketing Psychology portrays the behaviour of consumers as influenced by its environmental consequences and extends this analysis to marketing management by proposing a novel understanding of the marketing firm. The book undertakes a behaviour analysis of consumer choice, based on a critical extension of radical behaviourism to the interpretation of human economic behaviour. T...
    Disponible

    134,26 €