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Explaining Consumer Choice

Explaining Consumer Choice

G. Foxall

65,03 €
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Editorial:
Springer Nature B.V.
Año de edición:
2007
Materia
Ventas y marketing
ISBN:
9781403998620

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Sobre IBD

What We Have To Explain Coming to Terms with Intentionality Consumer Choice Inside Out Consumer Choice in Process Implications for Marketing Management and Public Policy

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