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Ethnic Marketing

Ethnic Marketing

Guilherme Pires / John Stanton

106,42 €
IVA incluido
Disponible
Editorial:
Taylor & Francis Ltd
Año de edición:
2016
Materia
Empresa y gestión
ISBN:
9781138832206
106,42 €
IVA incluido
Disponible

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Sobre IBD

Ethnic Marketing shows the rich opportunities that ethnic minority communities have to offer, as well as offering instruction on the design and implementation of effective social and business marketing strategies. The text offers practical guidance on assessing the needs of individual ethnic communities and a guide to marketing to these communities within various countries.

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  • Ethnic Marketing
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