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Ethnic Marketing

Ethnic Marketing

Guilherme Pires / John Stanton

83,48 €
IVA incluido
Disponible
Editorial:
Taylor & Francis Ltd
Año de edición:
2020
Materia
Empresa y gestión
ISBN:
9780367732172
83,48 €
IVA incluido
Disponible

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Sobre IBD

Keeping a focus on the ethnic group as the unit of analysis, combining ethnic marketing and ethnic entrepreneurship theories provides intelligence about contemporary ethnic marketing and practice perspectives.

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Otros libros del autor

  • Ethnic Marketing
    Guilherme Pires / John Stanton
    Ethnic Marketing shows the rich opportunities that ethnic minority communities have to offer, as well as offering instruction on the design and implementation of effective social and business marketing strategies. The text offers practical guidance on assessing the needs of individual ethnic communities and a guide to marketing to these communities within various countries. ...
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  • Ethnic Marketing
    Guilherme Pires / John Stanton
    This is an excellent resource for researchers and advanced marketing students taking both postgraduate and undergraduate courses in marketing management or strategy, as well as government, marketing practitioners and businesses seeking ways to reach ethnic communities. ...