LIBROS DEL AUTOR: guilherme pires

2 resultados para LIBROS DEL AUTOR: guilherme pires

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  • Ethnic Marketing
    Guilherme Pires / John Stanton
    Keeping a focus on the ethnic group as the unit of analysis, combining ethnic marketing and ethnic entrepreneurship theories provides intelligence about contemporary ethnic marketing and practice perspectives. ...
    Disponible

    83,48 €

  • Ethnic Marketing
    Guilherme Pires / John Stanton
    Ethnic Marketing shows the rich opportunities that ethnic minority communities have to offer, as well as offering instruction on the design and implementation of effective social and business marketing strategies. The text offers practical guidance on assessing the needs of individual ethnic communities and a guide to marketing to these communities within various countries. ...
    Disponible

    113,19 €