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Envolvimento no vestuário de moda e estudantes negros da Geração Y

Envolvimento no vestuário de moda e estudantes negros da Geração Y

Pulaki Tshabalala

61,55 €
IVA incluido
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Editorial:
KS OmniScriptum Publishing
Año de edición:
2024
Materia
Ventas y marketing
ISBN:
9786208265960
61,55 €
IVA incluido
Disponible

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Sobre IBD

A liderança de opinião e a procura de opinião são conceitos centrais nos estudos académicos sobre inovações de novos produtos. Os líderes de opinião da moda são os indivíduos que aceleram o processo de maturidade da moda, legitimando uma tendência da moda e influenciando outros consumidores a adoptarem o novo estilo inovador como substituto do estilo atualmente aceite. Os consumidores que aceitam a informação e adoptam as inovações de estilo são designados por 'caçadores de opinião' e são importantes para a difusão de novas modas porque podem agir com base na informação que recebem dos líderes de opinião.

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