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Einbindung von Modemarken und schwarzen Studenten der Generation Y

Einbindung von Modemarken und schwarzen Studenten der Generation Y

Pulaki Tshabalala

61,61 €
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Editorial:
KS OmniScriptum Publishing
Año de edición:
2024
Materia
Ventas y marketing
ISBN:
9786208265823
61,61 €
IVA incluido
Disponible

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Sobre IBD

Meinungsführerschaft und Meinungsfindung sind zentrale Konstrukte in akademischen Studien über neue Produktinnovationen. Meinungsführer in der Modebranche sind Personen, die den Reifungsprozess der Mode beschleunigen, indem sie einen Modetrend legitimieren und andere Verbraucher dazu bewegen, den neuen innovativen Stil als Ersatz für den derzeit akzeptierten Stil zu übernehmen. Verbraucher, die Informationen annehmen und neue Stilinnovationen übernehmen, werden als Meinungsführer bezeichnet und sind wichtig für die Verbreitung neuer Modetrends, da sie auf die Informationen, die sie von den Meinungsführern erhalten, reagieren können.

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