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Coinvolgimento nell’abbigliamento di moda e studenti neri della Generazione Y

Coinvolgimento nell’abbigliamento di moda e studenti neri della Generazione Y

Pulaki Tshabalala

61,61 €
IVA incluido
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Editorial:
KS OmniScriptum Publishing
Año de edición:
2024
Materia
Ventas y marketing
ISBN:
9786208265915
61,61 €
IVA incluido
Disponible

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Sobre IBD

L’opinion leadership e l’opinion seeking sono costrutti centrali negli studi accademici sulle innovazioni dei nuovi prodotti. Gli opinion leader della moda sono quegli individui che accelerano il processo di maturazione della moda legittimando una tendenza e influenzando altri consumatori ad adottare il nuovo stile innovativo in sostituzione di quello attualmente accettato. I consumatori che accettano le informazioni e adottano le innovazioni di stile sono chiamati opinion seeker e sono importanti per la diffusione delle nuove mode perché possono agire sulla base delle informazioni ricevute dagli opinion leader.

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Otros libros del autor

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  • L’implication dans la mode vestimentaire et les étudiants noirs de la génération Y
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