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Emotional Appeals in Advertising Banking Services

Emotional Appeals in Advertising Banking Services

Emmanuel Mogaji

99,06 €
IVA incluido
Disponible
Editorial:
Emerald Publishing Ltd
Año de edición:
2018
Materia
Ventas y marketing
ISBN:
9781787563025
99,06 €
IVA incluido
Disponible

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Sobre IBD

Taking into consideration the global financial crisis, the current challenges of competition and open banking, and the looming threat of Brexit, this book explores the implications of using emotional appeals in financial services advertising.

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