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Digital Consumer Management

Digital Consumer Management

Emmanuel Mogaji

301,82 €
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Consulta disponibilidad
Editorial:
Taylor & Francis Ltd
Año de edición:
2023
Materia
Empresa y gestión
ISBN:
9781032486031

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Sobre IBD

Integrating consumer behaviour, digital marketing, digital platform management, web analytics and marketing insights, Digital Consumer Management provides a holistic understanding - from a brand perspective - of the management of consumers and consumption in the digital ecosystem.

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