LIBROS DEL AUTOR: emmanuel mogaji

8 resultados para LIBROS DEL AUTOR: emmanuel mogaji

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  • Strategic Marketing Management
    Emmanuel Mogaji
    This practical textbook equips leaders and managers with the tools and insights they need to apply strategic marketing principles directly to their roles, driving business success and sustainable growth.Designed specifically for managers, MBA students, and senior executives across various industries—including healthcare, finance, engineering, and B2B—the book presents theory, a...
    Disponible

    223,67 €

  • Qualitative Research for a Digital World
    Emmanuel Mogaji / Himani Sharma / Varsha Jain
    A broad introduction to qualitative research which understands that the digital world is diverse, multidisciplinary, and global. It embeds new methods into the established curriculum bringing new energy to one of SAGE’s core markets. ...
    Disponible

    157,16 €

  • Qualitative Research for a Digital World
    Emmanuel Mogaji / Himani Sharma / Varsha Jain
    A broad introduction to qualitative research which understands that the digital world is diverse, multidisciplinary, and global. It embeds new methods into the established curriculum bringing new energy to one of SAGE’s core markets. ...
    Disponible

    182,86 €

  • Digital Consumer Management
    Emmanuel Mogaji
    Integrating consumer behaviour, digital marketing, digital platform management, web analytics, and marketing insights, Digital Consumer Management provides a holistic understanding-from a brand perspective-of the management of consumers and consumption in the digital ecosystem.Chapters explore the key stakeholders in platform management, the multiple types of platforms used by ...
    Disponible

    84,04 €

  • Digital Consumer Management
    Emmanuel Mogaji
    Integrating consumer behaviour, digital marketing, digital platform management, web analytics and marketing insights, Digital Consumer Management provides a holistic understanding - from a brand perspective - of the management of consumers and consumption in the digital ecosystem. ...
    Disponible

    301,82 €

  • Introduction to Advertising
    Emmanuel Mogaji
    This book is an introductory roadmap to the advertising process. Advertising is explored as a creative communication message from a brand, created by advertising agencies and distributed across different media to target the right consumers.The book provides an understanding of the benefits of advertising, its role in the economy and, even more so, acknowledges that advertisemen...
    Disponible

    96,81 €

  • Brand Management
    Emmanuel Mogaji
    Branding is an increasingly important part of business strategy for all types of businesses, including start-ups, SMEs, NGOs, and large corporations. This textbook provides an introduction to brand management that can be applied to all these types of organizations. Using story-telling to guide the reader through the main concepts, theories and emerging issues, it offers a theor...
    Disponible

    96,29 €

  • Emotional Appeals in Advertising Banking Services
    Emmanuel Mogaji
    Taking into consideration the global financial crisis, the current challenges of competition and open banking, and the looming threat of Brexit, this book explores the implications of using emotional appeals in financial services advertising. ...
    Disponible

    99,06 €