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Emerging Trends, Threats and Opportunities in International Marketing

Emerging Trends, Threats and Opportunities in International Marketing

Emerging Trends, Threats and Opportunities in International Marketing

IIkka Ronkainen / Masaaki Kotabe / Michael Czinkota / Michael R. Czinkota

17,40 €
IVA incluido
Disponible
Editorial:
Business Expert Press
Año de edición:
2009
Materia
Negocios internacionales
ISBN:
9781606490358
17,40 €
IVA incluido
Disponible

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  • Librería Samer Atenea
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Sobre IBD

The context of international business has evolved over the years, and has always reflected the climate of the time. This book addresses three major changes that have taken place in the last decade in a series of articles compiled by the authors.

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