LIBROS DEL AUTOR: michael r czinkota

10 resultados para LIBROS DEL AUTOR: michael r czinkota

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  • International Business
    Ilkka A. Ronkainen / Ilkka ARonkainen / Michael R. Czinkota / Michael RCzinkota / Suraksha Gupta
    ...
    Disponible

    187,15 €

  • Marketing Management
    Demetris Vrontis / Masaaki Kotabe / Michael R. Czinkota
    This textbook provides students with comprehensive insights on the classical and contemporary marketing theories and their practical implications. A fourth, revised edition of Marketing Management, the text features new classical and contemporary cases, new interdisciplinary and cross-functional implications of business management theories, contemporary marketing management pri...
    Disponible

    173,86 €

  • In Search for the Soul of International Business
    Michael R. Czinkota / Michael RCzinkota
    A New World Order has begun for trade and globalization. Inundated with constant information, new concepts, and endless data, individuals are caught in the whirlwind of a fast-paced world, often without the ability to stop and think, particularly when it comes to issues of the soul. I consider the soul the center of our activities and inspirations. If one says of an individual,...
    Disponible

    18,54 €

  • As I See It...
    Michael R. Czinkota / Michael RCzinkota
    In this era of constant change and globalization, political and international issues influence the business environment worldwide and penetrate our lifestyle and expectations in ways beyond most imaginations. The increasing transparency of information provides easier access to current events, new concepts, and data. Yet we are bounded by the complexity of understanding the inte...
    Disponible

    18,55 €

  • As I Was Thinking....
    Michael R. Czinkota / Michael RCzinkota
    Political and international affairs directly impact every form of business and affect our daily lives to a significant degree. However, whether professionally active in international business and trade or not, we all are bombarded by a colossal volume of reports and articles. In spite of progress in transparency, it becomes increasingly burdensome to understand the consequences...
    Disponible

    18,43 €

  • Fundamentals of International Business-3rd ed
    Ilkka A Ronkainen / Michael H. Moffett / Michael R. Czinkota
    Fundamentals of International Business is an introductory international business text for use at the undergraduate level. Its comprehensive coverage of the subject also makes it appropriate for use in MBA programs. The book's content is streamlined when compared to the array of international business texts now available, but sufficiently rigorous and demanding to satisfy th...
    Disponible

    284,71 €

  • As the World Turns...
    Michael R. Czinkota / Michael RCzinkota
    We hear a lot about the growth of world trade, globalization, and imbalanced distribution of incomes. Yet, how does one understand all the issues, thoughts, and arguments? How does one develop a time frame and context for these issues? This book helps you to do so. Following on the heels of his successful book on opinions and insights (As I Was Saying...Observations on Internat...
    Disponible

    18,67 €

  • As I Was Saying...
    Michael R. Czinkota / Michael RCzinkota
    This exciting new title by Michael Czinkota is the perfect read for businesspeople to better understand just what is at stake in understanding and strategizing about international issues and opportunities. ...
    Disponible

    18,67 €

  • Global Business
    Ilkka A. Ronkainen / Michael R. Czinkota
    Authors Czinkota and Ronkainen bring readers quickly up to speed on the essentials of international marketing that will make for smoother sailing overseas. ...
    Disponible

    216,02 €

  • Emerging Trends, Threats and Opportunities in International Marketing
    IIkka Ronkainen / Masaaki Kotabe / Michael Czinkota / Michael R. Czinkota
    The context of international business has evolved over the years, and has always reflected the climate of the time. This book addresses three major changes that have taken place in the last decade in a series of articles compiled by the authors. ...
    Disponible

    17,40 €