LIBROS DEL AUTOR: masaaki kotabe

5 resultados para LIBROS DEL AUTOR: masaaki kotabe

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  • Marketing Management
    Demetris Vrontis / Masaaki Kotabe / Michael R. Czinkota
    This textbook provides students with comprehensive insights on the classical and contemporary marketing theories and their practical implications. A fourth, revised edition of Marketing Management, the text features new classical and contemporary cases, new interdisciplinary and cross-functional implications of business management theories, contemporary marketing management pri...
    Disponible

    173,86 €

  • Emerging Trends, Threats and Opportunities in International Marketing
    IIkka Ronkainen / Masaaki Kotabe / Michael Czinkota / Michael R. Czinkota
    The context of international business has evolved over the years, and has always reflected the climate of the time. This book addresses three major changes that have taken place in the last decade in a series of articles compiled by the authors. ...
    Disponible

    17,40 €

  • Market Revolution in Latin America
    Masaaki Kotabe / Ricardo Leal
    The ratification in 1994 of the North American Free Trade Agreement among the United States, Canada, and Mexico awakened them to look to the south of the US border. This book offers an analysis of trade and liberalization movements in Latin America, and explores macro- and micro-financial implications of investing in Latin American countries. ...
    Disponible

    252,64 €

  • Anticompetitive Practices in Japan
    Kent W. Wheiler / Kent WWheiler / Masaaki Kotabe
    ...
    Disponible

    121,97 €

  • Global Sourcing Strategy
    Masaaki Kotabe
    ...
    Disponible

    121,60 €