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Econometric Models in Marketing

Econometric Models in Marketing

ALMontgomery / Franses / PHFranses

241,81 €
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Editorial:
Emerald Publishing Ltd
Año de edición:
2002
Materia
Publicidad
ISBN:
9780762308576

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Contains twelve papers discussing the interface between Marketing and Econometrics. The papers in this work are representative of the types of problems and methods that are used within the field of marketing.

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