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Drugs to Market

Drugs to Market

Bogner WCBogner / HThomas / William C. Bogner / William CBogner

176,16 €
IVA incluido
Consulta disponibilidad
Editorial:
Emerald Publishing Ltd
Año de edición:
1996
Materia
Publicidad
ISBN:
9780080425597

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Sobre IBD

The development and marketing of drugs since WWII demonstrates the impact of technology on competitiveness in a major industry. While focusing on the market in the USA, this book examines also the activities of European firms, their contribution to the industry’s technological evolution and the impact of their entry into the US market.

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