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Digital Privacy in the Marketplace

Digital Privacy in the Marketplace

Digital Privacy in the Marketplace

George Milne

18,37 €
IVA incluido
Disponible
Editorial:
Business Expert Press
Año de edición:
2015
Materia
Publicidad
ISBN:
9781606498484
18,37 €
IVA incluido
Disponible

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Sobre IBD

Digital Privacy in the Marketplace focuses on the data ex-changes between marketers and consumers, with special ttention to the privacy challenges that are brought about by new information technologies. The purpose of this book is to provide a background source to help the reader think more deeply about the impact of privacy issues on both consumers and marketers. It covers topics such as: why privacy is needed, the technological, historical and academic theories of privacy, how market exchange af-fects privacy, what are the privacy harms and protections available, and what is the likely future of privacy.

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