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Digital Advertising and Marketing Communication

Digital Advertising and Marketing Communication

Wade Baxter

168,43 €
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Consulta disponibilidad
Editorial:
ML Books International - IPS
Año de edición:
2016
Materia
Publicidad
ISBN:
9781682850060

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Sobre IBD

Digital Advertising is an effective strategy for marketing. In the modern age, digital advertising is the most visible form of advertising and it has a positive effect on sales and revenues. This book provides significant information on this discipline to help develop a good understanding of this subject. It unravels the benefits of internet and how they can be utilized for branding. Ideally suited for the students of mass communication, this book extensively covers topics like search engine optimization, search engine marketing, content automation, etc. in a lucid manner.

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