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Determinantes das redes sociais online para o sucesso empresarial

Determinantes das redes sociais online para o sucesso empresarial

Akwesi Assensoh-Kodua

83,19 €
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Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Informática: cuestiones generales
ISBN:
9786209159404
83,19 €
IVA incluido
Disponible

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Sobre IBD

Este trabalho é uma investigação exploratória que procura introduzir plataformas de redes sociais online para empresas. O resultado confirma o argumento teórico de que a força da satisfação do utilizador desempenha um papel crucial na determinação da continuidade da utilização deste novo modelo de negócio. A descoberta da investigação apresentou implicações práticas valiosas para indivíduos que desejam oferecer atividades comerciais em tecnologias de redes sociais online, para que considerem seriamente a construção da confiança e a manutenção da satisfação do utilizador para sustentar os seus negócios.

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