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Determinanten von sozialen Online-Netzwerken für erfolgreiche Unternehmen

Determinanten von sozialen Online-Netzwerken für erfolgreiche Unternehmen

Akwesi Assensoh-Kodua

83,16 €
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Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Informática: cuestiones generales
ISBN:
9786209166839
83,16 €
IVA incluido
Disponible

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Sobre IBD

Diese Arbeit ist eine explorative Untersuchung, die darauf abzielt, soziale Online-Netzwerkplattformen für Unternehmen vorzustellen. Das Ergebnis bestätigt die theoretische These, dass die Zufriedenheit der Nutzer eine entscheidende Rolle für die weitere Nutzung dieses neuartigen Geschäftsmodells spielt. Die Ergebnisse der Untersuchung liefern wertvolle praktische Implikationen für Personen, die kommerzielle Aktivitäten auf sozialen Online-Netzwerken anbieten möchten, damit sie ernsthaft darüber nachdenken, Vertrauen aufzubauen und die Zufriedenheit der Nutzer aufrechtzuerhalten, um ihre Geschäfte aufrechtzuerhalten.

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