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Czynniki determinujące sukces biznesowy w sieciach społecznościowych

Czynniki determinujące sukces biznesowy w sieciach społecznościowych

Akwesi Assensoh-Kodua

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Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Informática: cuestiones generales
ISBN:
9786209146367
83,19 €
IVA incluido
Disponible

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Sobre IBD

Niniejsza praca jest badaniem eksploracyjnym, którego celem jest przedstawienie platform sieci społecznościowych dla biznesu. Wyniki potwierdzają teoretyczną tezę, że poziom satysfakcji użytkowników odgrywa kluczową rolę w podejmowaniu decyzji o dalszym korzystaniu z tego nowatorskiego modelu biznesowego. Wyniki badań mają cenne implikacje praktyczne dla osób, które chcą prowadzić działalność komercyjną w sieciach społecznościowych - powinny one poważnie rozważyć budowanie zaufania i utrzymywanie satysfakcji użytkowników, aby zapewnić trwałość swojej działalności.

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