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Daytime Television Programming

Daytime Television Programming

Marilyn J. Matelski

53,46 €
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Editorial:
Taylor & Francis Ltd
Año de edición:
2025
Materia
Television
ISBN:
9781032621913
53,46 €
IVA incluido
Disponible

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Sobre IBD

Daytime Television Programming (1991) provides a practical understanding of daytime television formats, viewer demographics, and programming strategy. It compares daytime genres to their evening counterparts, discusses the effects of demographics, analyses investment yields, and highlights audience expectations.

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