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Daytime Television Programming

Daytime Television Programming

Marilyn J. Matelski

161,89 €
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Editorial:
Taylor & Francis Ltd
Año de edición:
2023
Materia
Television
ISBN:
9781032621883

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Daytime Television Programming (1991) provides a practical understanding of daytime television formats, viewer demographics, and programming strategy. It compares daytime genres to their evening counterparts, discusses the effects of demographics, analyses investment yields, and highlights audience expectations.

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