LIBROS DEL AUTOR: marilyn j matelski

4 resultados para LIBROS DEL AUTOR: marilyn j matelski

marilyn j matelski Eliminar filtro Quitar filtros
  • Daytime Television Programming
    Marilyn J. Matelski
    Daytime Television Programming (1991) provides a practical understanding of daytime television formats, viewer demographics, and programming strategy. It compares daytime genres to their evening counterparts, discusses the effects of demographics, analyses investment yields, and highlights audience expectations. ...
    Disponible

    53,46 €

  • American Businesses in China
    Marilyn J Matelski / Marilyn J. Matelski / Nancy Lynch Street / Nancy Lynch Street
    Since the publication of earlier editions of this book, China’s political and economic landscapes have changed dramatically, with the rise of new leadership, evolving alliances, tariff wars, educational policies and technological advancements. Focusing on Chinese-American ventures, this expanded and revised edition chronicles the investments that have marked China’s astonish...
    Disponible

    58,94 €

  • The Soap Opera Evolution
    Marilyn J. Matelski
    The first daytime dramas began as early as 1930, with Painted Dreams. Programmers soon discovered that housewives often controlled the purse strings, and soaps become an advertiser’s gold mine. They now generate more than $900 million in network revenues annually. Around 50 million people (reportedly including congressmen and rock stars as well as two-thirds of all America...
    Disponible

    42,86 €

  • Soap Operas Worldwide
    Marilyn J. Matelski
    While the American soap opera is known primarily for its marketing value, producers, health professionals, politicians, and rebels elsewhere focus on the serials’ potential for social change: African, Indian and South American serials offer information on family planning, child protection and AIDS; a Mexican telenovela parallels a government murder scandal--the program is so...
    Disponible

    42,84 €