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Customer Visits

Customer Visits

Edward F. McQuarrie

356,02 €
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Editorial:
Taylor & Francis Ltd
Año de edición:
2008
Materia
Empresa y gestión
ISBN:
9780765622242

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Sobre IBD

Visits to customers by a team of marketers and engineers play an important role in exploring customer satisfaction. This book provides step-by-step instructions for making use of this market research technique. It contains several examples which explain how to set feasible objectives and how to select the right kind of customers to visit.

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