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The Market Research Toolbox

The Market Research Toolbox

Edward F. McQuarrie

192,97 €
IVA incluido
Disponible
Editorial:
Sage Publications
Año de edición:
2015
Materia
Gestión y técnicas de gestión
ISBN:
9781452291581
192,97 €
IVA incluido
Disponible

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Sobre IBD

Understanding marketing research to make better business decisions  An ideal resource

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Otros libros del autor

  • The Market Research Toolbox
    Edward F. McQuarrie
    In an Internet age, many more people than ever before are involved in the design and conduct of market research. This book provides an overview for busy managers and MBA students seeking a place to begin. It shows how to think about market research in the context of business decisions, describes the essential market research techniques, skills, and applications, and pays specia...
  • Customer Visits
    Edward F. McQuarrie
    Visits to customers by a team of marketers and engineers play an important role in exploring customer satisfaction. This book provides step-by-step instructions for making use of this market research technique. It contains several examples which explain how to set feasible objectives and how to select the right kind of customers to visit. ...
  • Customer Visits
    Edward F. McQuarrie
    Visits to customers by a team of marketers and engineers play an important role in exploring customer satisfaction. This book provides step-by-step instructions for making use of this market research technique. It contains several examples which explain how to set feasible objectives and how to select the right kind of customers to visit. ...
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