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The Market Research Toolbox

The Market Research Toolbox

Edward F. McQuarrie

170,32 €
IVA incluido
Consulta disponibilidad
Editorial:
Sage Publications
Año de edición:
2011
Materia
Gestión y técnicas de gestión
ISBN:
9781412991735

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Sobre IBD

In an Internet age, many more people than ever before are involved in the design and conduct of market research. This book provides an overview for busy managers and MBA students seeking a place to begin. It shows how to think about market research in the context of business decisions, describes the essential market research techniques, skills, and applications, and pays special attention to business-to-business markets and technology products.

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