Inicio > Economía, finanzas, empresa y gestión > Empresa y gestión > Ventas y marketing > Atención al cliente > Customer-Centric Knowledge Management
Customer-Centric Knowledge Management

Customer-Centric Knowledge Management

Customer-Centric Knowledge Management

Minwir Al-Shammari

229,73 €
IVA incluido
Disponible
Editorial:
IGI Global
Año de edición:
2011
Materia
Atención al cliente
ISBN:
9781613500897
Páginas:
528
Encuadernación:
Otros
229,73 €
IVA incluido
Disponible

Selecciona una librería:

  • Librería Desdémona
  • Librería Samer Atenea
  • Librería Aciertas (Toledo)
  • Kálamo Books
  • Librería Perelló (Valencia)
  • Librería Elías (Asturias)
  • Donde los libros
  • Librería Kolima (Madrid)
  • Librería Proteo (Málaga)
Sobre IBD

Customer-Centric Knowledge Management (CCKM) is needed in order to build good customer relations and to maintain customer satisfaction and loyalty. It includes the management of processes and techniques used to collect information regarding customers’ needs, wants, and expectations for the development of new and/or improved products and services. Customer-Centric Knowledge Management: Concepts and Applications is a comprehensive collection addressing managerial and technical aspects of customer-centric knowledge implementation. It seeks to expand the literature and business practices and contributes to the dynamic and emerging fields of organizational knowledge management, customer relationship management, and information and communication technologies (ICTs).

Artículos relacionados

  • Innovations in Services Marketing and Management
    Goyal
    Modern corporations face a variety of challenges and opportunities in the field of sustainable development. Properly managing assets and maintaining effective relationships with customers are crucial considerations in successful businesses. Innovations in Services Marketing and Management: Strategies for Emerging Economies presents insights into marketing strategies and tactica...
    Disponible

    243,06 €

  • Analyzing the Cultural Diversity of Consumers in the Global Marketplace
    Esmeralda Crespo-Almendros / Juan Miguel Alcántara-Pilar / Salvador del Salvador del Barrio-Garcia
    The key to any marketing strategy is finding a way to reach and appeal to the consumer. In the case of a diverse consumer pool, marketers must strive to direct their promotional efforts to appeal to a global customer base. Analyzing the Cultural Diversity of Consumers in the Global Marketplace explores the strategies associated with promoting products and services to a cultural...
    Disponible

    262,72 €

  • The Mad Clientist’s ABCs of Client Service
    Michael B. Rynowecer / Michael BRynowecer
    The Mad Clientist distilled 14,000 in-depth interviews with top executives into 26 pithy, pointed actions for you to start using today. Spend just 26 minutes with The Mad Clientist and his ABCs of Client Service and improve your client service immediately. An unconventional look at a serious topic, The Mad Clientist, a.k.a. Michael B. Rynowecer, shows you how to deliver superio...
    Disponible

    25,31 €

  • Managing Customer Trust, Satisfaction, and Loyalty through Information Communication Technologies
    Riyad Eid
    Due to the growth of internet and mobile applications, relationship marketing continues to evolve as technology offers more collaborative and social communication opportunities. Managing Customer Trust, Satisfaction, and Loyalty through Information Communication highlights technology’s involvement with business processes in different sectors and industries while identifying mar...
    Disponible

    243,12 €

  • Legendary Business Workbook
    Sharon Galluzzo
    This is a workbook to go with the book Legendary Business: From Rats to Riche$. You want action and you want it now!  Legendary Business: From Rats to Riche$ Workbook is just the tool you need to accelerate the business transformation you desire. Designed as a companion piece to Legendary Business: From Rats to Riche$, this workbook takes your progress to the next level.  Why ...
    Disponible

    16,33 €

  • Atención al Público y Técnicas de Comunicación
    ICB Editores
    El objetivo de este contenido es proporcionar conocimientos sobre las técnicas de información y comunicación efectivas para una buena atención al administrado. Introducir nuevas pautas de comportamiento en la actuación diaria del personal de las administraciones en sus relaciones con los ciudadanos que les permitan mejorar la calidad del servicio que prestan, así como analizar ...
    Disponible

    22,95 €

Otros libros del autor

  • Customer Knowledge Management
    Minwir Al-Shammari
    Customer knowledge is becoming the new competitive asset in e-business that enables companies to serve each customer in his or her preferred way, and to nurture profitable and durable customer relationships. As companies grow and interact with more and more customers through increasingly diverse media and channels, having a systematic approach to customer knowledge management b...
    Disponible

    216,86 €

  • Knowledge Management in Emerging Economies
    Minwir Al-Shammari
    Knowledge is evolving in the new economy as a distinctive core competency and as a main source of wealth for many countries as well as companies. Managing knowledge as a non-depleting corporate resource can help in the creation of sustainable competitive advantage for today’s competitive and globalized business world. Knowledge Management in Emerging Economies: Social, Organiza...
    Disponible

    236,58 €