Inicio > Economía, finanzas, empresa y gestión > Empresa y gestión > Ventas y marketing > Investigación de mercado > Creating Value with Data Analytics in Marketing
Creating Value with Data Analytics in Marketing

Creating Value with Data Analytics in Marketing

Edwin Kooge / Natasha Walk / Peter C. Verhoef

94,49 €
IVA incluido
Disponible
Editorial:
Taylor & Francis Ltd
Año de edición:
2021
Materia
Investigación de mercado
ISBN:
9780367819798
94,49 €
IVA incluido
Disponible

Selecciona una librería:

  • Librería Samer Atenea
  • Librería Aciertas (Toledo)
  • Kálamo Books
  • Librería Perelló (Valencia)
  • Librería Elías (Asturias)
  • Donde los libros
  • Librería Kolima (Madrid)
  • Librería Proteo (Málaga)
Sobre IBD

This book is a practical yet theoretically sound roadmap to leveraging data analytics and data science. The vast amount of data generated about us and our world is useless without plans and strategies to cope with its size and complexity, and which enable organisations to leverage the information to create value in marketing.

Artículos relacionados

  • Strategic Data-Based Wisdom in the Big Data Era
    Deanna Klein / John Girard / Kristi Berg
    The ability to uncover, share, and utilize knowledge is one of the most vital components to the success of any organization. While new technologies and techniques of knowledge dissemination are promising, there is still a struggle to derive and circulate meaningful information from large data sets. Strategic Data-Based Wisdom in the Big Data Era combines the latest empirical re...
  • Enterprise Service Computing
    Robin G. Qiu / Robin GQiu
    ...
  • Harnessing Knowledge Dynamics
    Mark E. Nissen / Mark ENissen
    ...
  • Effective Cybersecurity Operations for Enterprise-Wide Systems
    Cybersecurity, or information technology security (I/T security), is the protection of computer systems and networks from information disclosure; theft of or damage to their hardware, software, or electronic data; as well as from the disruption or misdirection of the services they provide. The field is becoming increasingly critical due to the continuously expanding reliance on...
    Disponible

    248,86 €

  • IT for Business
    John Young
    IT for Business: A Student’s Guide to the Technology of Business provides readers with a comprehensive understanding of the role and application of information technology in the business world. Each chapter in the book focuses on a different aspect of IT as it relates to business. The opening chapter sets the stage by discussing the importance of developing a keen understanding...
    Disponible

    140,50 €

  • Evolution of Cross-Sector Cyber Intelligent Markets
    Eugene J. Lewis
    In today’s digital age, cyber threats have become an ever-increasing risk to businesses, governments, and individuals worldwide. The deep integration of technology into every facet of modern life has given rise to a complex and interconnected web of vulnerabilities. As a result, traditional, sector-specific approaches to cybersecurity have proven insufficient in the face of the...
    Disponible

    275,51 €

Otros libros del autor

  • Creating Value with Data Analytics in Marketing
    Edwin Kooge / Natasha Walk / Peter C. Verhoef
    This book is a practical yet theoretically sound roadmap to leveraging data analytics and data science. The vast amount of data generated about us and our world is useless without plans and strategies to cope with its size and complexity, and which enable organisations to leverage the information to create value in marketing. ...