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Creating Value with Data Analytics in Marketing

Creating Value with Data Analytics in Marketing

Edwin Kooge / Natasha Walk / Peter C. Verhoef

317,69 €
IVA incluido
Consulta disponibilidad
Editorial:
Taylor & Francis Ltd
Año de edición:
2021
Materia
Investigación de mercado
ISBN:
9780367819781

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Sobre IBD

This book is a practical yet theoretically sound roadmap to leveraging data analytics and data science. The vast amount of data generated about us and our world is useless without plans and strategies to cope with its size and complexity, and which enable organisations to leverage the information to create value in marketing.

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  • Creating Value with Data Analytics in Marketing
    Edwin Kooge / Natasha Walk / Peter C. Verhoef
    This book is a practical yet theoretically sound roadmap to leveraging data analytics and data science. The vast amount of data generated about us and our world is useless without plans and strategies to cope with its size and complexity, and which enable organisations to leverage the information to create value in marketing. ...
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