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Corporate Innovation (RLE Marketing)

Corporate Innovation (RLE Marketing)

Gordon Foxall

267,87 €
IVA incluido
Disponible
Editorial:
Taylor & Francis Ltd
Año de edición:
2014
Materia
Empresa y gestión
ISBN:
9781138792401
267,87 €
IVA incluido
Disponible

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Sobre IBD

This volume is concerned with understanding the factors that determine innovation and its contribution to corporate achievement. It considers the whole range of innovation, consumer and industrial, and both final and intermediate buying behaviour. Although the tenor of the book is towards understanding and evaluation, its ultimate concerns are with the practicalities of marketing and corporate innovation.

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