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Contemporary Issues in Marketing

Contemporary Issues in Marketing

Ayantunji Gbadamosi

107,38 €
IVA incluido
Disponible
Editorial:
Sage Publications
Año de edición:
2019
Materia
Ventas y marketing
ISBN:
9781526478887
107,38 €
IVA incluido
Disponible

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Sobre IBD

Contemporary Issues in Marketing brings together theory and practitioners’ perspectives to present a coherent understanding of topical issues in marketing.

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Otros libros del autor

  • Handbook of Research on Consumerism and Buying Behavior in Developing Nations
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    Having a grasp on what appeals to consumers and how consumers are making purchasing decisions is essential to the success of any organization that thrives by offering a product or service. Despite the importance of consumer knowledge and understanding, research-based insight into the buying patterns and consumption habits of individuals in emerging nations remains limited. The ...
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  • Consumer Behaviour and Digital Transformation
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    This textbook explores how technological developments and emerging technologies impact on, and engage with, consumer behaviour and decision-making globally. The book will enable readers to develop a coherent understanding of the basic underpinnings of consumer behaviour as they relate to individual and group-oriented consumption decisions. ...
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  • Critical Perspectives on Diversity, Equity, and Inclusion in Marketing
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    Marketers have attracted criticism from advocates of marketing ethics for not giving equal attention to all consumers. In other contexts, other nomenclatures such as 'less privileged' or 'low-income consumers' are being used to describe consumers. However, a critical view of the scope of the disadvantaged consumers shows that it is beyond having limited income and encapsulates ...
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    Marketers have attracted criticism from advocates of marketing ethics for not giving equal attention to all consumers. In other contexts, other nomenclatures such as 'less privileged' or 'low-income consumers' are being used to describe consumers. However, a critical view of the scope of the disadvantaged consumers shows that it is beyond having limited income and encapsulates ...
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