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Consumer Behaviour and Digital Transformation

Consumer Behaviour and Digital Transformation

Ayantunji Gbadamosi

305,61 €
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Editorial:
Taylor & Francis Ltd
Año de edición:
2024
Materia
Ventas y marketing
ISBN:
9781032149752

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This textbook explores how technological developments and emerging technologies impact on, and engage with, consumer behaviour and decision-making globally. The book will enable readers to develop a coherent understanding of the basic underpinnings of consumer behaviour as they relate to individual and group-oriented consumption decisions.

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