LIBROS DEL AUTOR: ayantunji gbadamosi

6 resultados para LIBROS DEL AUTOR: ayantunji gbadamosi

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  • Consumer Behaviour and Digital Transformation
    Ayantunji Gbadamosi
    This textbook explores how technological developments and emerging technologies impact on, and engage with, consumer behaviour and decision-making globally. The book will enable readers to develop a coherent understanding of the basic underpinnings of consumer behaviour as they relate to individual and group-oriented consumption decisions. ...
    Disponible

    89,52 €

  • Critical Perspectives on Diversity, Equity, and Inclusion in Marketing
    Ayantunji Gbadamosi
    Marketers have attracted criticism from advocates of marketing ethics for not giving equal attention to all consumers. In other contexts, other nomenclatures such as 'less privileged' or 'low-income consumers' are being used to describe consumers. However, a critical view of the scope of the disadvantaged consumers shows that it is beyond having limited income and encapsulates ...
    Disponible

    242,41 €

  • Contemporary Issues in Marketing
    Ayantunji Gbadamosi
    Contemporary Issues in Marketing brings together theory and practitioners’ perspectives to present a coherent understanding of topical issues in marketing. ...
    Disponible

    167,33 €

  • Exploring the Dynamics of Consumerism in Developing Nations
    Ayantunji Gbadamosi
    ...
    Disponible

    223,10 €

  • Young Consumer Behaviour
    Ayantunji Gbadamosi
    The book focusses on exploring the behaviour of young consumers as individuals and societal members. It addresses different aspects of consumption activities of children as individuals, such as motivation and involvement, perception, learning, attitude, the self, and personality. It presents chapters on consumer behaviour in social settings contextualised to young consumers, ra...
    Disponible

    76,34 €

  • Principles of Marketing
    Ayantunji Gbadamosi / Ian Bathgate / Sonny Nwankwo
    ...
    Disponible

    143,85 €