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Consumer Research for Museum Marketers

Consumer Research for Museum Marketers

Consumer Research for Museum Marketers

Margot A. Wallace / Margot AWallace / Margot Wallace

137,53 €
IVA incluido
Consulta disponibilidad
Editorial:
Bloomsbury Publishing plc
Año de edición:
2010
Materia
Investigación de mercado
ISBN:
9780759118089

Selecciona una librería:

  • Librería Samer Atenea
  • Librería Aciertas (Toledo)
  • Kálamo Books
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  • Donde los libros
  • Librería Kolima (Madrid)
  • Librería Proteo (Málaga)
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Sobre IBD

Consumer Research for Museum Marketers creatively instructs museum staff on how to study their visitors to make their museums, exhibits, and programs more appealing for all segments of the public. The author’s approach explains how all museum personnel can participate in valuable consumer research without breaking the bank on expensive studies.

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