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Conflicting Accounts

Conflicting Accounts

Conflicting Accounts

Kevin Goldman

23,20 €
IVA incluido
Disponible
Editorial:
Simon & Schuster
Año de edición:
1998
Materia
Publicidad
ISBN:
9780684835532
23,20 €
IVA incluido
Disponible

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Sobre IBD

Conflicting Accounts is the story of the rise, crash, and rebirth of the largest and arguably most significant advertising agency in the world -- Saatchi and Saatchi. Author Kevin Goldman, former daily advertising columnist for the Wall Street Journal, guides us through a lushly detailed account of the feats and foibles of two of the most colorful characters in the ad business: the reclusive Charles Saatchi, a renowned art collector and the creative force behind Saatchi & Saatchi; and his younger brother Maurice, the ever-so-charming rainmaker whose tony lifestyle and questionable management skills eventually led to his downfall.

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