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Brand Storytelling

Brand Storytelling

Keith A. Quesenberry / Michael K. Coolsen

105,58 €
IVA incluido
Consulta disponibilidad
Editorial:
Bloomsbury Publishing plc
Año de edición:
2023
Materia
Ventas y marketing
ISBN:
9781538176375

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This innovative new text introduces students to the power of storytelling and outlines a process for creating effective brand stories in an integrated advertising, PR, strategic marketing communications campaign that leverages the power of story within the reality of today’s digital first media landscape.

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Otros libros del autor

  • Brand Storytelling
    Keith A. Quesenberry / Michael K. Coolsen
    This innovative new text introduces students to the power of storytelling and outlines a process for creating effective brand stories in an integrated advertising, PR, strategic marketing communications campaign that leverages the power of story within the reality of today’s digital first media landscape. ...
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