LIBROS DEL AUTOR: michael k coolsen

2 resultados para LIBROS DEL AUTOR: michael k coolsen

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  • Brand Storytelling
    Keith A. Quesenberry / Michael K. Coolsen
    This innovative new text introduces students to the power of storytelling and outlines a process for creating effective brand stories in an integrated advertising, PR, strategic marketing communications campaign that leverages the power of story within the reality of today’s digital first media landscape. ...
    Disponible

    105,58 €

  • Brand Storytelling
    Keith A. Quesenberry / Michael K. Coolsen
    This innovative new text introduces students to the power of storytelling and outlines a process for creating effective brand stories in an integrated advertising, PR, strategic marketing communications campaign that leverages the power of story within the reality of today’s digital first media landscape. ...
    Disponible

    44,96 €