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Brand Management

Brand Management

Brand Management

John Dixon

188,45 €
IVA incluido
Disponible
Editorial:
ML Books International - IPS
Año de edición:
2018
Materia
Publicidad
ISBN:
9781635496567
188,45 €
IVA incluido
Disponible

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Sobre IBD

Managing a brand is an important aspect of business marketing. Brand management refers to the study and practice of understanding the needs and wants of the target audiences and then producing and marketing the products desired by the customers. Maintaining a good relationship with the customer is crucial for any business and brand management helps in this sector. This book is a compilation of chapters that discuss the most vital concepts in the field of brand management. The topics covered in it deal with the core aspects of this area. Those in search of information to further their knowledge will be greatly assisted by this textbook.

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