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Brand Management

Brand Management

Charlotte F. Knudtzen / Mogens Bjerre / Tilde Heding

267,61 €
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Editorial:
Taylor & Francis Ltd
Año de edición:
2020
Materia
Empresa y gestión
ISBN:
9780367172572

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This is a valuable resource for those looking to understand how a brand can be conceptualized and thus managed in all its complexity. Going beyond the 'quick fixes' of branding, it offers a comprehensive overview of brand management theories from the last 35 years.

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