LIBROS DEL AUTOR: mogens bjerre

2 resultados para LIBROS DEL AUTOR: mogens bjerre

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  • Brand Management
    Charlotte F. Knudtzen / Mogens Bjerre / Tilde Heding
    Brand Management: Mastering Research, Theory and Practice is a valuable resource for those looking to understand how a brand can be conceptualized and thus managed in all its complexity. Going beyond the ’quick fixes’ of branding, it offers a comprehensive overview of brand management theories from the last 35 years.A highly regarded textbook, this fully updated third edition b...
    Disponible

    87,67 €

  • The Relationship Marketer
    Mogens Bjerre / Soren Hougaard
    In 'The Relationship Marketer', Søren Hougaard and Mogens Bjerre explain how the concept of the dyad (i.e., mutuality, or 'you and me') is quickly becoming a fundamental principle in marketing. The authors suggest that understanding customer relationships, value co-creation, and customised business models in which effectiveness is evaluated on an individualised basis leads to o...
    Disponible

    66,53 €