LIBROS DEL AUTOR: tilde heding

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  • Brand Management
    Charlotte F. Knudtzen / Mogens Bjerre / Tilde Heding
    Brand Management: Mastering Research, Theory and Practice is a valuable resource for those looking to understand how a brand can be conceptualized and thus managed in all its complexity. Going beyond the ’quick fixes’ of branding, it offers a comprehensive overview of brand management theories from the last 35 years.A highly regarded textbook, this fully updated third edition b...
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    87,67 €