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Be Unique or Be Ignored

Be Unique or Be Ignored

Be Unique or Be Ignored

Marc H Rudov / Marc H. Rudov / Marc HRudov

20,46 €
IVA incluido
Disponible
Editorial:
MHR Enterprises
Año de edición:
2013
Materia
Ventas y marketing
ISBN:
9780974501734
20,46 €
IVA incluido
Disponible

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Sobre IBD

Branding is ultimately the CEO’s responsibility. Too many CEOs allow their companies to copy and resemble their competitors; the goal is to be unique, to stand out from the white noise of me-too competition. The brand dictates a company’s costs of sales, capital, and media. If people don’t 'get' your brand-your value proposition-within 15 seconds, they’ll resist purchasing from, investing in, and writing about your company. Or, they’ll ignore your company altogether. Hence, the title of this guide: Be Unique or Be Ignored.

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