LIBROS DEL AUTOR: marc hrudov

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  • Be Unique or Be Ignored
    Marc H Rudov / Marc H. Rudov / Marc HRudov
    Branding is ultimately the CEO’s responsibility. Too many CEOs allow their companies to copy and resemble their competitors; the goal is to be unique, to stand out from the white noise of me-too competition. The brand dictates a company’s costs of sales, capital, and media. If people don’t 'get' your brand-your value proposition-within 15 seconds, they’ll resist purchasing from...
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    20,46 €