LIBROS DEL AUTOR: marc h rudov

4 resultados para LIBROS DEL AUTOR: marc h rudov

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  • Duped Again
    Marc H. Rudov / Marc H Rudov / Marc H. Rudov
    Marc Rudov, who’s written three books on branding for CEOs, published Duped Again: Why Sophistry Works to simplify a complex subject: why people lie and why they believe or accept lies. You’ll be surprised at how easily you’ll understand your life after reading this groundbreaking book.We first learned to lie and believe lies from our parents -- then from teachers, doctors, bu...
    Disponible

    16,16 €

  • Intrabranding
    Marc H. Rudov
    Branding, or external corporate messaging, will fail unless your internal stakeholders know, accept, and adopt that messaging. The only remedy is intrabranding: continuously selling and enforcing your corporate brand inside your enterprise. The enterprise is akin to an arch, one of the strongest structural elements; intrabranding is the keystone of that arch. This wedge-shaped ...
    Disponible

    20,49 €

  • Brand Is Destiny
    Marc H. Rudov
    Written for CEOs and entrepreneurs, this powerful book explains how and why a brand (not a product or technology) establishes your company’s purpose and direction — and is, therefore, its destiny and ultimate bottom line.CEOs and entrepreneurs will learn why: Sears went from leader to loser IBM's revenues shrank 19 quarters in a row Apple's new spaceship HQ will kil...
    Disponible

    18,53 €

  • Be Unique or Be Ignored
    Marc H Rudov / Marc H. Rudov / Marc HRudov
    Branding is ultimately the CEO’s responsibility. Too many CEOs allow their companies to copy and resemble their competitors; the goal is to be unique, to stand out from the white noise of me-too competition. The brand dictates a company’s costs of sales, capital, and media. If people don’t 'get' your brand-your value proposition-within 15 seconds, they’ll resist purchasing from...
    Disponible

    20,46 €