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B2B Brand Management

B2B Brand Management

Philip Kotler / Waldemar Pfoertsch

65,88 €
IVA incluido
Disponible
Editorial:
Springer Nature B.V.
Año de edición:
2010
Materia
Ventas y marketing
ISBN:
9783642064708
65,88 €
IVA incluido
Disponible

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Sobre IBD

Being Known or Being One of Many.- To Brand or Not to Brand.- B2B Branding Dimensions.- Acceleration Through Branding.- Success Stories of B2B Branding.- Beware of Branding Pitfalls.- Future Perspective.

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