LIBROS DEL AUTOR: waldemar pfoertsch

7 resultados para LIBROS DEL AUTOR: waldemar pfoertsch

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  • An Instructor’s Manual to H2H Marketing Case Studies
    Philip Kotler / Uwe Sponholz / Waldemar Pfoertsch
    This is an instructor’s manual for the popular textbook ’H2H Marketing: Case Studies on Human-to-Human Marketing’ (Springer, 2023). The authors have provided a perfect companion that enables teachers to adopt a case-by-case approach when using the material in the classroom.’H2H Marketing’ focuses on redefining the role of marketing by reshaping the mindset of decision-makers an...
    Disponible

    73,14 €

  • Transformational Sales
    Marian Dingena / Philip Kotler / Waldemar Pfoertsch
    ​Inspired by a new, transformative era in human and business relations, this book provides a unique perspective on the business transformation that results from the collaboration between suppliers and their strategic customers. It is all about guiding organizational change and business transformation, starting with sales itself. Companies choosing this approach can make a signi...
    Disponible

    80,59 €

  • Transformational Sales
    Marian Dingena / Philip Kotler / Waldemar Pfoertsch
    ​Inspired by a new, transformative era in human and business relations, this book provides a unique perspective on the business transformation that results from the collaboration between suppliers and their strategic customers. It is all about guiding organizational change and business transformation, starting with sales itself. Companies choosing this approach can make a signi...
    Disponible

    79,24 €

  • B2B Brand Portfolio Strategy
    Pfoertsch Waldemar A. / Schaefer Christian Peter
    ’To structure and manage their portfolio of brands is one of the biggest challenges businesses face nowadays’. - Philip Kotler - Companies whose product offerings include multiple brands know that their brand and company reputation is a valuable asset. Yet what many of them may overlook is how important it is to customer to know what company is behind the brands they buy. Multi...
    Disponible

    45,36 €

  • Ingredient Branding
    Philip Kotler / Waldemar Pfoertsch
    An Ingredient Brand is exactly what the name implies: an ingredient or component of a product that has its own brand identity. This is the first comprehensive book that explains how Ingredient Branding works and how brand managers can successfully improve the performance of component marketing. The authors have examined more than one hundred examples, analyzed four industries a...
    Disponible

    77,99 €

  • Ingredient Branding
    Philip Kotler / Waldemar Pfoertsch
    An Ingredient Brand is exactly what the name implies: an ingredient or component of a product that has its own brand identity. This is the first comprehensive book that explains how Ingredient Branding works and how brand managers can successfully improve the performance of component marketing. The authors have examined more than one hundred examples,...
    Disponible

    76,64 €

  • B2B Brand Management
    Philip Kotler / Waldemar Pfoertsch
    Being Known or Being One of Many.- To Brand or Not to Brand.- B2B Branding Dimensions.- Acceleration Through Branding.- Success Stories of B2B Branding.- Beware of Branding Pitfalls.- Future Perspective. ...
    Disponible

    65,88 €