LIBROS DEL AUTOR: philip kotler

46 resultados para LIBROS DEL AUTOR: philip kotler

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  • Маркетинг от А до Я. 80 концепций, которые должен знать каждый менеджер (Marketing Insights from A to Z)
    Philip Kotler / Филип Котлер
    - Наилучшее представление о классических инструментах маркетинга и об инновационных разработках.- Практические рекомендации, побуждающие к действию.- Все основные концепции маркетинга в одной книге.80 ключевых концепций эффективного маркетинга, их содержание и значение для современного бизнеса. Автор собрал и переосмыслил основные принципы и лучшие методы эффективного и инновац...
    Disponible

    16,33 €

  • Маркетинг от А до Я. 80 концепций, которые должен знать каждый менеджер (Marketing Insights from A to Z)
    Philip Kotler / Филип Котлер
    - Наилучшее представление о классических инструментах маркетинга и об инновационных разработках.- Практические рекомендации, побуждающие к действию.- Все основные концепции маркетинга в одной книге.80 ключевых концепций эффективного маркетинга, их содержание и значение для современного бизнеса. Автор собрал и переосмыслил основные принципы и лучшие методы эффективного и инновац...
    Disponible

    26,50 €

  • Globalization And International Marketing Competition
    Philip Kotler / Vibrant Publishers
    Legend in Marketing: Globalization and International Marketing Competition By Philip KotlerDiscover the authoritative guide on international marketing from marketing legend Philip Kotler. This title takes you on a deep dive into the dynamic world of globalization and competition, offering insights and strategies that are crucial for any business looking to thrive on the global ...
    Disponible

    86,09 €

  • Globalization And International Marketing Competition
    Philip Kotler / Vibrant Publishers
    Legend in Marketing: Globalization and International Marketing Competition By Philip KotlerDiscover the authoritative guide on international marketing from marketing legend Philip Kotler. This title takes you on a deep dive into the dynamic world of globalization and competition, offering insights and strategies that are crucial for any business looking to thrive on the global ...
    Disponible

    104,10 €

  • Marketing In The New Economy
    Philip Kotler / Vibrant Publishers
    Legend in Marketing: Marketing in the New Economy by Philip KotlerUnlock the secrets to successful marketing in the digital age with Legend in Marketing: Marketing in the New Economy by Philip Kotler. This groundbreaking book offers a comprehensive guide to navigating the rapidly evolving marketing landscape. Philip Kotler, a legendary figure in marketing, presents an in-depth ...
    Disponible

    86,39 €

  • Marketing In The New Economy
    Philip Kotler / Vibrant Publishers
    Legend in Marketing: Marketing in the New Economy by Philip KotlerUnlock the secrets to successful marketing in the digital age with Legend in Marketing: Marketing in the New Economy by Philip Kotler. This groundbreaking book offers a comprehensive guide to navigating the rapidly evolving marketing landscape. Philip Kotler, a legendary figure in marketing, presents an in-depth ...
    Disponible

    104,41 €

  • Broadening The Concept And Applications Of Marketing
    Philip Kotler / Vibrant Publishers
    Legend in Marketing: Broadening The Concept and Applications of Marketing by Philip KotlerDiscover the transformative power of modern marketing with Legend in Marketing by Philip Kotler, a pioneer in the field. This seminal work goes beyond traditional marketing concepts, offering an expanded view of how marketing intersects with technology, global trends, and evolving consumer...
    Disponible

    85,45 €

  • Broadening The Concept And Applications Of Marketing
    Philip Kotler / Vibrant Publishers
    Legend in Marketing: Broadening The Concept and Applications of Marketing by Philip KotlerDiscover the transformative power of modern marketing with Legend in Marketing by Philip Kotler, a pioneer in the field. This seminal work goes beyond traditional marketing concepts, offering an expanded view of how marketing intersects with technology, global trends, and evolving consumer...
    Disponible

    103,46 €

  • The Social And Ethical Side Of Marketing
    Philip Kotler / Vibrant Publishers
    Legend in Marketing: The Social and Ethical Side of Marketing By Philip KotlerExplore the transformative insights of marketing legend Philip Kotler in his latest book, Legend in Marketing: The Social and Ethical Side of Marketing. This essential read delves into the critical aspects of marketing that extend beyond traditional practices, focusing on the profound social and ethic...
    Disponible

    86,01 €

  • The Social And Ethical Side Of Marketing
    Philip Kotler / Vibrant Publishers
    Legend in Marketing: The Social and Ethical Side of Marketing By Philip KotlerExplore the transformative insights of marketing legend Philip Kotler in his latest book, Legend in Marketing: The Social and Ethical Side of Marketing. This essential read delves into the critical aspects of marketing that extend beyond traditional practices, focusing on the profound social and ethic...
    Disponible

    104,02 €

  • Marketing Theory And Orientation
    Philip Kotler / Vibrant Publishers
    Legend in Marketing by Philip Kotler: Marketing Theory and Orientations is a tribute to the visionary marketing thought leader, Philip Kotler. This volume covers his seminal contributions to marketing theory and its practical applications, offering readers a robust understanding of concepts such as customer orientation, market segmentation, and marketing management.Designed for...
    Disponible

    103,32 €

  • Analytical Marketing
    Philip Kotler / Vibrant Publishers
    Legend in Marketing: Analytical Marketing by Philip KotlerDiscover the future of marketing with Philip Kotler’s groundbreaking book, 'Legend in Marketing: Analytical Marketing.' As a pioneering force in the field of marketing, Kotler provides a comprehensive exploration of analytical marketing strategies that are reshaping the industry. This indispensable guide equips you with ...
    Disponible

    103,16 €

  • Creating And Managing The Product Mix
    Philip Kotler / Vibrant Publishers
    Legend in Marketing: Creating and Managing the Product Mix by Philip KotlerUnlock the secrets of successful product management with Philip Kotler’s 'Legend in Marketing: Creating and Managing the Product Mix.' This essential guide, authored by the marketing luminary himself, provides a deep dive into the creation and management of a dynamic product mix that can transform your b...
    Disponible

    86,49 €

  • Creating And Managing The Product Mix
    Philip Kotler / Vibrant Publishers
    Legend in Marketing: Creating and Managing the Product Mix by Philip KotlerUnlock the secrets of successful product management with Philip Kotler’s 'Legend in Marketing: Creating and Managing the Product Mix.' This essential guide, authored by the marketing luminary himself, provides a deep dive into the creation and management of a dynamic product mix that can transform your b...
    Disponible

    104,50 €

  • Improving The Role And Practice Of Marketing
    Philip Kotler / Vibrant Publishers
    Legend in Marketing: Improving the Role and Practice of Marketing by Philip KotlerElevate your marketing game with 'Legend in Marketing' by the renowned Philip Kotler. This essential guide offers a forward-thinking approach to marketing in today’s dynamic environment. Kotler, a pioneer in the field, examines the latest trends and technologies that are reshaping the marketing la...
    Disponible

    85,97 €

  • Improving The Role And Practice Of Marketing
    Philip Kotler / Vibrant Publishers
    Legend in Marketing: Improving the Role and Practice of Marketing by Philip KotlerElevate your marketing game with 'Legend in Marketing' by the renowned Philip Kotler. This essential guide offers a forward-thinking approach to marketing in today’s dynamic environment. Kotler, a pioneer in the field, examines the latest trends and technologies that are reshaping the marketing la...
    Disponible

    103,98 €

  • Strategic Marketing
    Philip Kotler / Vibrant Publishers
    Strategic Marketing by Philip KotlerUnlock the secrets to effective marketing with Philip Kotler’s Strategic Marketing. Renowned as a cornerstone in marketing literature, this book offers a deep dive into the principles and practices that drive successful marketing strategies. Kotler’s expertise illuminates the path to creating and executing strategies that stand out in today’s...
    Disponible

    86,62 €

  • Strategic Marketing
    Philip Kotler / Vibrant Publishers
    Strategic Marketing by Philip KotlerUnlock the secrets to effective marketing with Philip Kotler’s Strategic Marketing. Renowned as a cornerstone in marketing literature, this book offers a deep dive into the principles and practices that drive successful marketing strategies. Kotler’s expertise illuminates the path to creating and executing strategies that stand out in today’s...
    Disponible

    104,64 €

  • Marketing Theory And Orientation
    Philip Kotler / Vibrant Publishers
    Legend in Marketing by Philip Kotler: Marketing Theory and Orientations is a tribute to the visionary marketing thought leader, Philip Kotler. This volume covers his seminal contributions to marketing theory and its practical applications, offering readers a robust understanding of concepts such as customer orientation, market segmentation, and marketing management.Designed for...
    Disponible

    85,31 €

  • Analytical Marketing
    Philip Kotler / Vibrant Publishers
    Legend in Marketing: Analytical Marketing by Philip KotlerDiscover the future of marketing with Philip Kotler’s groundbreaking book, 'Legend in Marketing: Analytical Marketing.' As a pioneering force in the field of marketing, Kotler provides a comprehensive exploration of analytical marketing strategies that are reshaping the industry. This indispensable guide equips you with ...
    Disponible

    85,14 €

  • Marketing 6.0
    Hermawan Kartajaya / Iwan Setiawan / Philip Kotler
    El marketing ha evolucionado para hacer frente a los retos globales y a las cambiantes expectativas de los clientes. Incorporar temas de sostenibilidad y nuevas tecnologías para captar a los clientes es esencial para que las empresas sigan siendo relevantes. Con este nuevo título, Kotler prepara a los profesionales del marketing para la nueva era del metamarketing, ofreciéndole...
    Disponible

    30,68 €

  • Transformative Marketing
    Philip Kotler / V. Kumar
    This book gives an indispensable guide to navigating the shift in customer behavior and discovers how to rally their resources, cultivate capabilities, and forge strategies that harness cutting-edge technologies. In today’s tech-centric world, customers crave lightning-fast digital experiences and demand instant solutions. In response, firms are changing the way they do busines...
    Disponible

    48,13 €

  • Advancing the Common Good
    Philip Kotler
    These inspiring stories of prominent reformers fighting for the Common Good help concerned readers and voters recognize which actions and proposals will substantially elevate the happiness and well-being of citizens.Philip Kotler describes how today’s society is in a state of 'durable disorder,' with authoritarianism on the rise and democracy on the decline around the world. He...
    Disponible

    44,78 €

  • An Instructor’s Manual to H2H Marketing Case Studies
    Philip Kotler / Uwe Sponholz / Waldemar Pfoertsch
    This is an instructor’s manual for the popular textbook ’H2H Marketing: Case Studies on Human-to-Human Marketing’ (Springer, 2023). The authors have provided a perfect companion that enables teachers to adopt a case-by-case approach when using the material in the classroom.’H2H Marketing’ focuses on redefining the role of marketing by reshaping the mindset of decision-makers an...
    Disponible

    73,14 €

  • Success in Social Marketing
    Nancy R. Lee / Philip Kotler
    Success in Social Marketing provides an accessible and comprehensive guide to the field, introducing stories from around the world related to multiple sectors including public health, injury prevention, environmental protection, community engagement, financial well-being, and education. ...
    Disponible

    73,88 €

  • Success in Social Marketing
    Nancy R. Lee / Philip Kotler
    Success in Social Marketing provides an accessible and comprehensive guide to the field, introducing stories from around the world related to multiple sectors including public health, injury prevention, environmental protection, community engagement, financial well-being, and education. ...
    Disponible

    267,31 €

  • H2H-Marketing - von Menschen für Menschen
    Philip Kotler / Uwe Sponholz / Waldemar Pförtsch
    Dieses Buch zeigt, warum sich Marketing zu einem nachhaltigeren und verantwortungsvollen Handeln weiterentwickeln muss und wie das professionell gelingen kann. Unternehmen müssen heute die Beziehung zu den Menschen in den Mittelpunkt ihres unternehmerischen Wirkens setzen. Neue Angebote, Kommunikations- und Vertriebskonzepte sind dafür notwendig, um die gestiegenen Erwartungen ...
    Disponible

    73,49 €

  • MARKPLUS INC
    Den Huan Hooi / KOTLER PHILIP / Philip Kotler / PHILIP KOTLER & DEN HUAN HOOI
    This book seeks to understand how a one-man consultancy practice can grow to become what is arguably the largest such enterprise in one of the world’s largest countries. It follows the incredible story of the start-up MarkPlus and its journey to become what it is today. Through this journey, one will discover the importance of developing innovative and original marketing framew...
    Disponible

    69,20 €

  • MARKPLUS INC
    Den Huan Hooi / KOTLER PHILIP / Philip Kotler / PHILIP KOTLER & DEN HUAN HOOI
    This book seeks to understand how a one-man consultancy practice can grow to become what is arguably the largest such enterprise in one of the world’s largest countries. It follows the incredible story of the start-up MarkPlus and its journey to become what it is today. Through this journey, one will discover the importance of developing innovative and original marketing framew...
    Disponible

    31,37 €

  • Advancing the Common Good
    Philip Kotler
    ...
    Disponible

    56,56 €


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