LIBROS DEL AUTOR: philip kotler

27 resultados para LIBROS DEL AUTOR: philip kotler

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  • Маркетинг от А до Я. 80 концепций, которые должен знать каждый менеджер (Marketing Insights from A to Z)
    Philip Kotler / Филип Котлер
    - Наилучшее представление о классических инструментах маркетинга и об инновационных разработках.- Практические рекомендации, побуждающие к действию.- Все основные концепции маркетинга в одной книге.80 ключевых концепций эффективного маркетинга, их содержание и значение для современного бизнеса. Автор собрал и переосмыслил основные принципы и лучшие методы эффективного и инновац...
    Disponible

    16,33 €

  • Globalization And International Marketing Competition
    Philip Kotler / Vibrant Publishers
    Legend in Marketing: Globalization and International Marketing Competition By Philip KotlerDiscover the authoritative guide on international marketing from marketing legend Philip Kotler. This title takes you on a deep dive into the dynamic world of globalization and competition, offering insights and strategies that are crucial for any business looking to thrive on the global ...
    Disponible

    86,09 €

  • Marketing In The New Economy
    Philip Kotler / Vibrant Publishers
    Legend in Marketing: Marketing in the New Economy by Philip KotlerUnlock the secrets to successful marketing in the digital age with Legend in Marketing: Marketing in the New Economy by Philip Kotler. This groundbreaking book offers a comprehensive guide to navigating the rapidly evolving marketing landscape. Philip Kotler, a legendary figure in marketing, presents an in-depth ...
    Disponible

    86,39 €

  • Broadening The Concept And Applications Of Marketing
    Philip Kotler / Vibrant Publishers
    Legend in Marketing: Broadening The Concept and Applications of Marketing by Philip KotlerDiscover the transformative power of modern marketing with Legend in Marketing by Philip Kotler, a pioneer in the field. This seminal work goes beyond traditional marketing concepts, offering an expanded view of how marketing intersects with technology, global trends, and evolving consumer...
    Disponible

    85,45 €

  • The Social And Ethical Side Of Marketing
    Philip Kotler / Vibrant Publishers
    Legend in Marketing: The Social and Ethical Side of Marketing By Philip KotlerExplore the transformative insights of marketing legend Philip Kotler in his latest book, Legend in Marketing: The Social and Ethical Side of Marketing. This essential read delves into the critical aspects of marketing that extend beyond traditional practices, focusing on the profound social and ethic...
    Disponible

    86,01 €

  • Creating And Managing The Product Mix
    Philip Kotler / Vibrant Publishers
    Legend in Marketing: Creating and Managing the Product Mix by Philip KotlerUnlock the secrets of successful product management with Philip Kotler’s 'Legend in Marketing: Creating and Managing the Product Mix.' This essential guide, authored by the marketing luminary himself, provides a deep dive into the creation and management of a dynamic product mix that can transform your b...
    Disponible

    86,49 €

  • Improving The Role And Practice Of Marketing
    Philip Kotler / Vibrant Publishers
    Legend in Marketing: Improving the Role and Practice of Marketing by Philip KotlerElevate your marketing game with 'Legend in Marketing' by the renowned Philip Kotler. This essential guide offers a forward-thinking approach to marketing in today’s dynamic environment. Kotler, a pioneer in the field, examines the latest trends and technologies that are reshaping the marketing la...
    Disponible

    85,97 €

  • Strategic Marketing
    Philip Kotler / Vibrant Publishers
    Strategic Marketing by Philip KotlerUnlock the secrets to effective marketing with Philip Kotler’s Strategic Marketing. Renowned as a cornerstone in marketing literature, this book offers a deep dive into the principles and practices that drive successful marketing strategies. Kotler’s expertise illuminates the path to creating and executing strategies that stand out in today’s...
    Disponible

    86,62 €

  • Marketing Theory And Orientation
    Philip Kotler / Vibrant Publishers
    Legend in Marketing by Philip Kotler: Marketing Theory and Orientations is a tribute to the visionary marketing thought leader, Philip Kotler. This volume covers his seminal contributions to marketing theory and its practical applications, offering readers a robust understanding of concepts such as customer orientation, market segmentation, and marketing management.Designed for...
    Disponible

    85,31 €

  • Analytical Marketing
    Philip Kotler / Vibrant Publishers
    Legend in Marketing: Analytical Marketing by Philip KotlerDiscover the future of marketing with Philip Kotler’s groundbreaking book, 'Legend in Marketing: Analytical Marketing.' As a pioneering force in the field of marketing, Kotler provides a comprehensive exploration of analytical marketing strategies that are reshaping the industry. This indispensable guide equips you with ...
    Disponible

    85,14 €

  • Marketing 6.0
    Hermawan Kartajaya / Iwan Setiawan / Philip Kotler
    El marketing ha evolucionado para hacer frente a los retos globales y a las cambiantes expectativas de los clientes. Incorporar temas de sostenibilidad y nuevas tecnologías para captar a los clientes es esencial para que las empresas sigan siendo relevantes. Con este nuevo título, Kotler prepara a los profesionales del marketing para la nueva era del metamarketing, ofreciéndole...
    Disponible

    30,68 €

  • Transformative Marketing
    Philip Kotler / V. Kumar
    This book gives an indispensable guide to navigating the shift in customer behavior and discovers how to rally their resources, cultivate capabilities, and forge strategies that harness cutting-edge technologies. In today’s tech-centric world, customers crave lightning-fast digital experiences and demand instant solutions. In response, firms are changing the way they do busines...
    Disponible

    48,13 €

  • Advancing the Common Good
    Philip Kotler
    These inspiring stories of prominent reformers fighting for the Common Good help concerned readers and voters recognize which actions and proposals will substantially elevate the happiness and well-being of citizens.Philip Kotler describes how today’s society is in a state of 'durable disorder,' with authoritarianism on the rise and democracy on the decline around the world. He...
    Disponible

    44,78 €

  • Success in Social Marketing
    Nancy R. Lee / Philip Kotler
    Success in Social Marketing provides an accessible and comprehensive guide to the field, introducing stories from around the world related to multiple sectors including public health, injury prevention, environmental protection, community engagement, financial well-being, and education. ...
    Disponible

    73,88 €

  • Marketing 5.0
    Hermawan Kartajaya / Iwan Setiawan / Philip Kotler
    Tecnología para la humanidadMarketing 5.0 es una guía de referencia y un recurso indispensable para directores, gerentes, líderes y profesionales de organizaciones de todos los tamaños que busquen actualizar, potenciar y mejorar sus capacidades y acciones de marketing. Los autores Kotler, Kartajaya y Setiawan muestran cómo la aplicación de la tecnología supone un avance signifi...
    Disponible

    27,04 €

  • MARKPLUS INC
    Den Huan Hooi / KOTLER PHILIP / Philip Kotler / PHILIP KOTLER & DEN HUAN HOOI
    This book seeks to understand how a one-man consultancy practice can grow to become what is arguably the largest such enterprise in one of the world’s largest countries. It follows the incredible story of the start-up MarkPlus and its journey to become what it is today. Through this journey, one will discover the importance of developing innovative and original marketing framew...
    Disponible

    31,37 €

  • ASIAN COMPETITORS CASE BOOK
    Den Huan Hooi / Hermawan Kartajaya / HERMAWAN KARTAJAYA & DEN PHILIP KOTLER / KOTLER PHILIP / Philip Kotler
    Today's dynamic and uncertain environment has contributed to the changing nature of markets. In order for companies to keep up, they will need to embark on new wave marketing to ride the wave of opportunities provided by the changes in the environment, such as the digital revolution.This is critical all over the world, but none more so than in Asia. Asia is not only the wor...
    Disponible

    31,10 €

  • The Quintessence of Strategic Management
    Nils Bickhoff / Philip Kotler / Roland Berger
    This book provides practitioners with a basic understanding of strategy and the process of strategic management. Using academic foundations and best practices from business life, the authors present the most important strategy tools and how they interact. The book gives a concise overview over the focal areas and considerations of strategy in practice. It enables managers to an...
    Disponible

    79,38 €

  • MARKETING FOR COMPETITIIVENESS
    HERMAN KARTAJAYA / HERMAWAN KARTAJAYA & DEN PHILIP KOTLER / HUAN HOOI DEN / KOTLER PHILIP / Philip Kotler
    Asia is the most populated geographical region, with 50% of the world's inhabitants living there. Coupled that with the impressive economic growth rates in many Asian countries, the region provides a very attractive and lucrative market for many businesses, big and small and from all industries. In addition, Asia is also a dynamic market that significantly grows with develo...
    Disponible

    28,67 €

  • Transformational Sales
    Marian Dingena / Philip Kotler / Waldemar Pfoertsch
    ​Inspired by a new, transformative era in human and business relations, this book provides a unique perspective on the business transformation that results from the collaboration between suppliers and their strategic customers. It is all about guiding organizational change and business transformation, starting with sales itself. Companies choosing this approach can make a signi...
    Disponible

    80,59 €

  • Democracy in Decline
    Philip Kotler
    An examination by the ’father of modern marketing’ into how well a long cherished product (democracy) is satisfying the needs of its consumers (citizens), bringing conversation and solutions on how we can all do our bit to bring about positive change. ...
    Disponible

    75,07 €

  • Winning At Innovation
    Fernando Trías de Bes / Philip Kotler
    ...
    Disponible

    47,83 €

  • Ingredient Branding
    Philip Kotler / Waldemar Pfoertsch
    An Ingredient Brand is exactly what the name implies: an ingredient or component of a product that has its own brand identity. This is the first comprehensive book that explains how Ingredient Branding works and how brand managers can successfully improve the performance of component marketing. The authors have examined more than one hundred examples, analyzed four industries a...
    Disponible

    77,99 €

  • The Quintessence of Strategic Management
    Nils Bickhoff / Philip Kotler / Roland Berger
    Strategy and Strategic Management: A First Basic Understanding.- Strategic Frames of Reference: The Key Tools of Strategy Determination, their Principles, and How they Interact.- Current Focal Areas in Strategy Practice: Four Significant Management Concepts of the Past 20 Years. ...
    Disponible

    36,34 €

  • B2B Brand Management
    Philip Kotler / Waldemar Pfoertsch
    Being Known or Being One of Many.- To Brand or Not to Brand.- B2B Branding Dimensions.- Acceleration Through Branding.- Success Stories of B2B Branding.- Beware of Branding Pitfalls.- Future Perspective. ...
    Disponible

    65,88 €

  • Building Global Biobrands
    Francoise Simon / Philip Kotler
    From medicine and defense to food and cosmetics, biotechnological breakthroughs are creating huge new global market opportunities as well as unprecedented challenges. Companies from mega-pharmaceuticals to infotech giants and biotech start-ups must radically rethink their business models. In the first book on the business of biotechnology, Françoise Simon and Philip Kotler comb...
    Disponible

    19,77 €

  • Marketing Places
    Philip Kotler
    ...
    Disponible

    22,35 €