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Aumentar a fidelidade dos clientes usando as redes sociais

Aumentar a fidelidade dos clientes usando as redes sociais

Nache Lekwot

54,05 €
IVA incluido
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Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Ventas y marketing
ISBN:
9786208918156
54,05 €
IVA incluido
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Sobre IBD

As empresas em todo o mundo continuam a lutar para reter os clientes, e estes procuram novas formas de se conectar e interagir com as empresas que frequentam. A grande questão é: como podemos, enquanto organização, criar essa experiência WOW utilizando o digital? À medida que o número de utilizadores da Internet continua a aumentar, as empresas de primeira linha e até mesmo as startups mais pequenas têm mais recursos disponíveis para melhorar a experiência do cliente e, ao mesmo tempo, aumentar a lealdade. Este livro aborda um aspeto importante: como podemos, enquanto organização, conquistar mais clientes e superar as expectativas dos clientes antigos e novos através da utilização das redes sociais. Será que eles (os clientes) confiam em nós online e ficam satisfeitos com tudo o que lhes oferecemos? Antes da sua próxima publicação no Facebook, Twitter, Pinterest, YouTube, Snapchat e Instagram, o único objetivo deve ser sempre os clientes e o valor que isso lhes irá acrescentar.

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